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1. What is the primary goal of marketing?
A. To sell products at the highest price possible
B. To create brand awareness only
C. To satisfy customer needs profitably
D. To reduce production costs
2. In the 4 Ps of Marketing, what does Place refer to?
A. The physical store where products are made
B. The location where customers live
C. The channels used to reach customers
D. The online reputation of the brand
3. What is Market Segmentation?
A. Creating a single marketing message for all customers
B. Dividing a market into distinct groups of buyers with different needs or behaviors
C. Developing a new product line for each customer segment
D. Researching the market trends globally
4. In a SWOT analysis, which of the following represents external factors?
A. Strengths and Weaknesses
B. Weaknesses and Opportunities
C. Opportunities and Threats
D. Strengths and Threats
5. In the Product Life Cycle, which stage is characterized by rapid sales growth and increasing profits?
A. Introduction
B. Growth
C. Maturity
D. Decline
6. What is the purpose of a Unique Selling Proposition (USP) in marketing?
A. To match competitor pricing
B. To reduce marketing expenses
C. To differentiate a product or service from competitors
D. To attract low-cost consumers
7. In marketing analytics, what is a KPI?
A. Key Product Index
B. Key Profit Indicator
C. Key Performance Indicator
D. Known Profit Increase
8. What is brand equity?
A. The total revenue generated by a brand annually
B. The financial value of a brand's logo and symbols
C. The value of a brand based on consumer perception and loyalty
D. The budget allocated for brand advertising
9. What does SEO stand for?
A. Search Engine Optimization
B. Social Engagement Opportunity
C. Site Engineering Operation
D. Standard Ecommerce Optimization
10. In digital marketing, what does PPC stand for?
A. Pay Per Click
B. Public Paid Campaign
C. Public Pay Click
D. Pay for Campaign
11. What is a bounce rate in website analytics?
A. The rate of new visitors
B. The rate of visitors leaving after viewing one page
C. The time a visitor spends on the website
D. The number of pages a visitor views
12. Which social media platform is considered most effective for B2B marketing?
A. Instagram
B. LinkedIn
C. Facebook
D. Pinterest
13. What is a keyword?
A. A paid advertisement
B. A word used to describe a product
C. A specific word or phrase that users type into a search engine
D. A programming term used for code efficiency
14. What does conversion mean in digital marketing?
A. A customer viewing a web page
B. A customer clicking on a link
C. A customer taking a desired action, like a purchase
D. A customer leaving the website
15. What is 'remarketing'?
A. A strategy to re-engage customers who previously visited your website
B. A method to reduce advertising costs
C. A strategy to create new marketing channels
D. A method for creating engaging content
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